Measure What Matters

Index

Academia. See also Alumni; Colleges; Education; Faculty; Higher education; Students; Universities

as influencer

marketing of education by

in measuring relationships with communities/neighbors

Academics, impacts and benefits of

Access tool, in measuring relationships with influencers

Accountability:

fear of

of nonprofit organizations

Accountability Principle, crises and

Accurate data

ensuring

Accurate results checklist

Active engagement level

Active publics

Activity, measuring nonprofit organization

Admissions departments, in higher educational environment

Advertising

redefining

Advertising campaigns, consistency in

Advertising Club of St. Louis

Advertising messages, consistency in

Advertising value equivalency/ equivalent (AVE)

Advocates

Affinity, customer–brand

Agree-or-disagree statements

Alumni, in higher educational environment. See also Academia; Colleges; Education; Higher education; Students; Universities

Amazon

Kindle and

American Coaster Enthusiasts, in Sea World case study

Analysis. See also Automated content analysis; Automated sentiment analysis; Computer analysis; Content analysis entries; Data analysis; Demographic analysis; Internal message analysis; Local media analysis; Manual content analysis; Media analysis; Media content analysis; Message analysis tools; Message content analysis; Multivariate analysis; Sentiment analysis; Social media content analysis; Statistical analysis; Tone analysis; Traffic analysis; Trend analysis

in higher educational environment ...