Step 1: Define Your Goals and Objectives: Why Are You Launching This Plan or Pursuing This Strategy? What Is the “R” in the ROI That You Are Seeking to Measure?Step 2: Define Your Environment, Your Audiences, and Your Role in Influencing ThemStep 3: Define Your Investment: What Will It Cost? What Is the “I” in ROI?Step 4: Determine Your BenchmarksStep 5: Define Your Key Performance Indicators: What Are the Metrics You Will Report With?Step 6: Select the Right Measurement Tool and Vendors and Collect DataStep 7: Turn Data into Action: Analyze Data, Draw Actionable Conclusions, and Make Recommendations