Measure What Matters

I dedicate this one to my father, Ralph D. Paine, for teaching me to write what I know. To my lifelong editors Geoffrey Precourt, who taught me how to write; Charlie O’Brien, who taught me how to make what I write interesting; and William Teunis Paarlberg, who may be the only person who can finish my sentences and make what I’m trying to say both logical and interesting. And to Shel Israel who taught me how to convince skeptics that measurement is important and relevant. —KDP