Index

20/20, 187

20/80 rule, 268

60 Minutes, 187

A&E, 134, 137, 203, 207, 209, 217, 250, 254, 258, 262

ABC, 13, 24, 59, 60, 62, 77, 96, 97, 100, 134, 135. 136, 163–166, 169, 170, 171, 173, 177, 180, 188–189, 283, 284

ABC News, 146

Access, 91–92

Acquisitive goals/strategies, 22–23, 26, 35, 38–45, 74–78, 194–195, 230, 233. See also Brand-building

Adam Curry: Daily Source Code, 241–243

Advance titles, 147–149, 169, 261

Advertisers, 2, 6–9, 15, 49. See also Sales promotion

agencies, 93, 205

budgets, 261

cable, 191, 213

campaigns, 220

co-ops, 61, 64–65, 172–177

marketing to, 93–96, 214

online, 224

Affiliates, 9, 59–60, 61, 62, 64, 98, 173–179, 262

hybrids, 65–66, 98

marketing to, 88–92

Alerts, 227, 235

All Things Considered, 268, 273

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