November 2012
Beginner
352 pages
10h 9m
English
book
Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
20/20, 187
20/80 rule, 268
60 Minutes, 187
A&E, 134, 137, 203, 207, 209, 217, 250, 254, 258, 262
ABC, 13, 24, 59, 60, 62, 77, 96, 97, 100, 134, 135. 136, 163–166, 169, 170, 171, 173, 177, 180, 188–189, 283, 284
ABC News, 146
Access, 91–92
Acquisitive goals/strategies, 22–23, 26, 35, 38–45, 74–78, 194–195, 230, 233. See also Brand-building
Adam Curry: Daily Source Code, 241–243
Advance titles, 147–149, 169, 261
Advertisers, 2, 6–9, 15, 49. See also Sales promotion
budgets, 261
campaigns, 220
online, 224
Affiliates, 9, 59–60, 61, 62, 64, 98, 173–179, 262
marketing to, 88–92
All Things Considered, 268, 273
American Idol ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.