CHAPTER 10
Global Promotion and Marketing of Television
Robert V. Bellamy, Jr., and James B. Chabin
Previous chapters have shown that the television industry is in the midst of radical changes that range from the proliferation of channels and viewing options to the new ways in which television content is received and used by viewers. Globalization — defined as the connection of economic interests of corporations and, in some cases, nations with one another into an interrelated worldwide system of commerce — is yet another of the realities of the television industry in the early 21st century.
In the last few years, the distribution and production of programming has expanded around the globe through the introduction of new services and channels, ...
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