November 2012
Beginner
352 pages
10h 9m
English
book
Media Promotion & Marketing for Broadcasting, Cable & the Internet, 5th Edition
by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 7
Cable Marketing and Promotion
Robert A. Klein
This chapter focuses on the cable television industry, although many of the strategies and tactics are equally applicable to direct-to-home satellite (DBS). Indeed, they are applicable to all systems delivering multichannel television. Still, the word cable communicates quite well the idea of multichannel service, at least in the minds of viewers, advertisers, regulators, and investors.
THE OLD AND THE NEW
As of the turn of the century, the cable industry was solidly established with more than 90% of all U.S. television households subscribing to nearly 10,000 systems. Most systems had completed (or were in the process of installing) advanced digital converter boxes, generally with digital ...
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