Introduction
In the media business, content is king! With its portfolio already overflowing with well-known franchise characters, The Walt Disney Company gained control of even more content to compete in the ever-changing media landscape by buying most of 21st Century Fox's assets in December 2017. Through Fox's stake in the Hulu video streaming service, Disney assumed majority control of one of Netflix's main competitors. This massive infusion of content by acquisition is intended to power Disney's planned direct-to-consumer streaming services' strategy. Disney's move continues the rapid industry consolidation with the likes of telecom firms AT&T, Comcast, and Verizon snapping up content and distribution channels at a breakneck pace. Disney ...
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