Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

Book description

Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place

Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.

Coverage includes

  • Understanding the profound implications and challenges of consumerized IT in the mobile space

  • Uncovering powerful new opportunities to drive value from mobile technology

  • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence

  • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing

  • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras

  • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware

  • Handling the “app store” distribution model and managing updates

  • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity

  • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them

  • Addressing international considerations and emerging markets

  • Mastering methodologies for successfully and rapidly executing mobile projects

  • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform

  • Table of contents

    1. About This eBook
    2. Title Page
    3. Copyright Page
    4. Dedication Page
    5. Contents
    6. Foreword
    7. Preface
      1. How This Book Is Organized
    8. Acknowledgments
    9. About the Author
    10. 1. Introducing Mobile Enterprise
      1. Mobile Landscape
      2. The Disruption of Smartphones and Tablets
      3. Implications of the Consumerization of IT
      4. BYOD: Bring Your Own Device to Work
      5. A Preview of Enterprise Mobility Strategy
      6. Summary
      7. Endnotes
      8. Additional Sources
    11. 2. Defining Business Value
      1. A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement
      2. App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value
      3. How the Mobile App Enters into Lives to Add Value
      4. Defining Goals Based on Business Value
      5. Thinking Through Mobile App Value
      6. Summary
      7. Endnotes
      8. Additional Sources
    12. 3. Mobile Business Challenges
      1. Mobile Application Development Challenges
      2. Security and Management
      3. Summary
    13. 4. The Mobile Framework
      1. A Mobile Framework
      2. Mobile App Becomes the Fundamental Value Delivery Vehicle
      3. Mobile Development, Security, Management, and Business Transformation
      4. Summary
    14. 5. Mobile Development
      1. Speed and Quality
      2. Diversity of Devices
      3. Integration
      4. Rethinking the Development Process for Radical Speed and Quality
      5. Mobile Testing
      6. Continuous Experience Management
      7. Types of Mobile Apps
      8. Mobile Connectivity and Integration
      9. Summary
      10. Endnotes
      11. Additional Sources
    15. 6. Mobile Security and Management
      1. Mobile Has Unique Characteristics That Impact Security
      2. Mobile Devices Are Used Differently Than PCs
      3. Enterprise Security Requirements
      4. Mobile Security and Management Consideration
      5. Mobile Device Management and Security
      6. Mobile Network Management and Security
      7. Mobile Application Management and Security
      8. The Adaptive Mobile Security Approach
      9. Summary
      10. Endnotes
      11. Additional Sources
    16. 7. Mobile Business Transformation
      1. Mobile Business Transformation
      2. Delivering a Mobile Transformation: Extending Existing Systems to Mobile Employees and Customers Through Context, Engagement, and Intelligence
      3. Strategy for Delivering a Mobile Transformation
      4. Summary
      5. Endnotes
    17. 8. Planning a Mobile Project
      1. Define Mobile Team Structure and Leadership
      2. Define Value Goals
      3. Define Value Indicators and Value Measurements (What Does the Customer Want to Accomplish?)
      4. Choose an Approach: Define Functional Patterns and Capabilities
      5. Assess Gaps: Use Mobile Framework to Assess Gaps
      6. Define Overall Roadmap and Plans Based on a Mobile Framework
      7. Assess Against Measurements and Improve
      8. Summary
    18. 9. SoCloDaMo (Social + Cloud + Big Data + Mobile)
      1. Cloud and Mobile
      2. Defining Cloud Computing
      3. Why Mobile and Cloud
      4. Mobile Cloud Development Considerations
      5. Social and Mobile
      6. Big Data
      7. Summary
      8. Endnotes
      9. Additional Sources
    19. 10. International Considerations
      1. Issues Influencing Adoption of Smartphones and Tablets in Emerging Markets
      2. Unique Usage Patterns
      3. What to Consider When Developing a Global Mobile Strategy
      4. What to Consider When Developing a Dual Strategy for Smartphones and Feature/Basic Phones
      5. Summary
      6. Endnotes
      7. Additional Sources
    20. 11. Case Studies and Mobile Solutions
      1. When Does an App Fail?
      2. What Makes a Great App?
      3. Air Canada: Innovation Through Customer Experience, Multichannel, and Cross-Channel
      4. Visa: Reaching the Right Customer at the Right Time with the Next Best Action
      5. TBC Corporation: 360-Degree Customer Experience
      6. Waze: Adding Social Insight
      7. Nike+ FuelBand: Enhancing Value by Extending with APIs
      8. Withings: Integrate into the Life Style to Serve at the Moment of Need
      9. Tesco’s Home Plus: Reducing Steps in Daily Tasks
      10. Square Wallet
      11. Summary
      12. Endnotes
      13. Additional Sources
    21. 12. Moving Forward
      1. What You Have Learned
      2. Guiding Principles
      3. Conclusion
    22. Index

    Product information

    • Title: Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies
    • Author(s):
    • Release date: April 2013
    • Publisher(s): IBM Press
    • ISBN: 9780133094954