April 2013
Intermediate to advanced
288 pages
6h 57m
English
Content preview from Mobile Strategy: How Your Company Can Win by Embracing Mobile TechnologiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,







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Contents
1 Introducing Mobile Enterprise
The Disruption of Smartphones and Tablets
Implications of the Consumerization of IT
BYOD: Bring Your Own Device to Work
A Preview of Enterprise Mobility Strategy
A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement
App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value
Contextual Information: Key Ingredient to Improving Outcomes
Mobile Intelligence: Ubiquitous Computing and Decision Making
Engagement: Weaving into Daily Life
How the Mobile App Enters into Lives to Add Value
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