Motion Graphic Design, 2nd Edition

9 conceptualization

developing ideas

 

 

Regardless of toots and delivery,format,concept development is critical to all forms of graphic communicatin.Since the beginning of the twentieth century,artists have expressed their ideas through the medium of animation. In more recent years,graphic designers have harnessed the devices of time and motion to convey their ideas in movie titles, network identities, Web sites, multimedia presentations, and environmental graphics. In the past, developing concepts to communicate their ideas was the first challenge. The current challenge is developing unique concepts and communicating them by storytelling.

“Creation is the artist’s true function. But it would be a mistake to ascribe creative power to an inborn ...