May 2013
Beginner
448 pages
15h 45m
English
Overview
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work.
Bring your work to the next level with a command of concepts that include:
* The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema
* Pictorial design considerations including the relationships between images and type, hierarchy, form and composition
* How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
New to this edition:
* Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos
* New industry tools and techniques, such as Photoshop's new animation tool
* An updated and enhanced DVD, and much more
The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.
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