What Everyone Is ThinkingHow to Build Genuine Loyalty and Not Be a Jerk“Imagined-Power” People“Real-Power” People and RespectTreat People Like PeopleDon't Guess What People Care About, Ask ThemAcknowledge That People Have a Life Outside of WorkCreate a Process for RecognitionMake It PersonalMake People Feel Like SuperheroesYou Can't Achieve a Transformation Without Trust