Chapter 7. BECOMING A CHANGE AGENT

Peter Drucker celebrated his ninety-third birthday with a seminal article in the Economist magazine, "The Next Society—Survey of the Near Future." Peter's wisdom is spread across twenty incredible pages. I keep it on my desk. He wrote,

To survive and succeed, every organization will have to turn itself into a change agent. The most effective way to manage change successfully is to create it. But experience has shown that grafting innovation onto a traditional enterprise does not work. The enterprise has to become a change agent. It requires the exploitation of successes, especially unexpected and unplanned-for ones, and it requires systemic innovation. The point of becoming a change agent is that it changes the ...

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