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nFc ApplicAtion
deSign guidelineS
FELIX KÖBLER, PHILIP KOENE,
FLORIAN RESATSCH, JAN MARCO
LEIMEISTER, AND HELMUT KRCMAR
Introduction
Near Field Communication (NFC) has the potential to directly impact
vast numbers of mobile phone users worldwide, since NFC-equipped
phones enable them to bridge physical and virtual worlds (Rukzio et
al., 2006). NFC can be used to (1) initiate a service, for example, by
opening a communication link for data transfer, (2) enable commu-
nication between two devices, (3) or top o existing services, such as
ticketing and electronic payment infrastructures (NFCForum, 2007).
e challenges for companies interested in developing and marketing
NFC applications lie in (1) being able to justify all initial investments ...