Never Too Old to Get Rich

Introduction

When you think of someone launching a start-up, let’s be honest, the image of a twenty-something techie, clad in a hoodie, jeans and fuzzy Allbirds, those sneakerlike shoes made from wool and castor bean oil, springs to mind.

Think again.

Gen Xers and baby boomers are the trendy entrepreneurs, the new risk takers, and though their successful not-so-techie businesses may be under the cool radar, they’re on the rise. In Never Too Old to Get Rich: The Entrepreneur’s Guide to Starting a Business Mid-Life, I’ll introduce you to the “kids” on the start-up field and show you how it’s done.

Filled with inspiring stories from people who have started their own businesses mid-life, Never Too Old to Get Rich is an exciting road map for anyone looking to be their own boss and make their next act building their dream business.

The variety of businesses people are starting in mid-life is amazingly diverse. From a gin distiller to a movie maker to a jewelry designer and a manufacturer of packaging, these in-depth testimonials offer encouragement and advice and prove that it’s possible to pursue your passion and build your own successful business at any age. I have interviewed hundreds of older entrepreneurs around the world who are seeking a more fulfilling path. To me, the bottom-line case for why this is such a good idea for older adults is twofold: financial security and, importantly, a personal return.

In this book, you will find:

• Up-to-date resources for launching a business ...