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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Larry Light, Joan Kiddon

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Publisher: Paul BogerEditor-in-Chief: Amy NeidlingerOperations Specialist: Jodi KemperCover Designer: Alan ClementsManaging Editor: Kristy HartSenior Project Editor: Lori LyonsCopy Editor: Gill Editorial ServicesProofreader: Paula LowellIndexer: Lisa StumpfCompositor: Nonie RatcliffManufacturing Buyer: Dan Uhrig

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