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New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization by Larry Light, Joan Kiddon

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Index

A

A&E, 37

Aaker, David, 18, 28, 45

accountability, letting regions take accountability, 158

Ackimov, Boris, 9

actionable insights, 112, 113

adaptation, 118-119

Age of I, 11-12, 156

game-changing trends, 43-46

opportunities, 52-54

Age of Me, 11-12

Age of We, 11-12

Airbnb, 26

Pineapple, 199

alignment

leadership, 29

Plan to Win, 177-179

Amazon, 54, 78

Ambition, defining, 194-195

ambition, creating brand vision, 105

American Airlines, 77

analysis paralysis, avoiding, 119-120

analytics, 190

anger, 12

Anorexia Industriosa, 185

anti-trust legislation, Google, 80

AOL, 186

Army, 54

assessing brand value, 64

attributes, trust, 171

audiences, 114

authenticity, localization, 24

authority, 172

automotive industry

deal loyalty, 176

driverselect.com, ...

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