
Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:14
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Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:14
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“I always try to imagine other ugly posters next to mine,
in order to create something that will stand out.”
ATELIER POISSON (GIORGIO PESCE)
LAUSANNE, SWITZERLAND
TEACH A MAN TO FISH
The fi rst thing one must learn about Giorgio Pesce is his appetite for taking a well-worn concept and turning
it on its head. “I have been very impressed and infl uenced by Tibor Kalman,” Pesce says. “When I met him
a couple of times in New York, his comments, and his way of using design as a political ...