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New Sales. Simplified.
book

New Sales. Simplified.

by MIKE WEINBERG, S. Anthony Iannarino
September 2012
Intermediate to advanced
240 pages
5h 17m
English
AMACOM
Content preview from New Sales. Simplified.

CHAPTER 2

The “Not-So-Sweet 16” Reasons Salespeople Fail at New Business Development

I love what I do for a living. One of the favorite aspects of my practice is how many different salespeople I have the opportunity to know, observe, and coach.

Between my various positions as a salesperson and sales executive, and two stints in full-time coaching/consulting, I’ve had the privilege to observe and work closely with hundreds of salespeople across fifty companies. I’ve seen who is effective and who is not. I’ve uncovered best practices that are prevalent among top performers. I’ve been able to test theories in the field, tinker with technique, and see the results firsthand. Unfortunately, I’ve also witnessed a lot of failure—particularly when it ...

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Publisher Resources

ISBN: 9780814431771