Nicely Said: Writing for the Web with Style and Purpose

Index

A

abbreviations, 48–49

acronyms, 48–49

adjectives, 53

apologies, 126–128

Associated Press, 160

Atlantic, The, 127

audience. See also community building; customers

considering style guide’s, 161

defining, 19–20

describing in project brief, 32

improving flow for, 143–144

learning about your, 13, 18

respecting, 96

selecting newsletter, 91–92

using people you know as, 20–21

writing for your, 5, 50–51, 54

Auger, Jenifer, 76

B

bios, 106–108

Blair, Gabrielle, 96

Blend Interactive, 30

blogs, 86–91

Design Mom, 96

developing topics for, 2, 86–87

editorial calendar for, 89–90

FTC guidelines for, 90

honesty in, 96

links in, 89

multiple contributors for, 87, 96

reading comments to, 89

republishing articles in, 90

short paragraphs in, 89

titles for, ...