INDIVIDUALS, COMMUNITIES, AND ORGANIZATIONS EXPRESS

THEIR INDIVIDUALITY THROUGH IDENTITY.1

ALINA WHEELER

Author, Designing Brand Identity

STEP TWO

BRANDING

image INTRODUCTION

The primary function of your portfolio is to present a collection of your best work in order to communicate your experiences and capabilities, in hope of securing a position or client. While this purpose cannot be forgotten, your portfolio can also be taken much further. It can become a quintessential marketing piece in and of itself. In doing so, it has the potential to make a more impactful and memorable impression on its intended audience. Your ability to develop ideas and ...

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