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No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition
book

No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition

by Larry Volk, Danielle Currier
June 2014
Beginner content levelBeginner
246 pages
7h 51m
English
Routledge
Content preview from No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition

INDIVIDUALS, COMMUNITIES, AND ORGANIZATIONS EXPRESS

THEIR INDIVIDUALITY THROUGH IDENTITY.1

ALINA WHEELER

Author, Designing Brand Identity

STEP TWO

BRANDING

image INTRODUCTION

The primary function of your portfolio is to present a collection of your best work in order to communicate your experiences and capabilities, in hope of securing a position or client. While this purpose cannot be forgotten, your portfolio can also be taken much further. It can become a quintessential marketing piece in and of itself. In doing so, it has the potential to make a more impactful and memorable impression on its intended audience. Your ability to develop ideas and ...

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Publisher Resources

ISBN: 9780415711197