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No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition by Danielle Currier, Larry Volk

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ENDNOTES

Step 2: Branding

1.  Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 1. New York: Wiley, 2006.

2.  Scott Bedbury. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century, p. 15. New York: Penguin Books, 2003.

3.  David Ogilvy. Ogilvy on Advertising, 1st Vintage Books edition, p. 14. New York: Vintage, 1985.

4.  Doug Menuez. “On Chaos, Fear, Survival and Luck: Longevity is the Answer,” Editorial Photographers, retrieved on October, 10, 2008; August 1, 2009, from http://editorialphoto.com/articles/doug_menuez/.

5.  Alina Wheeler. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, p. 6. ...

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