Not All Claps and Cheers

p.241

Index

Abbott and Costello 192

ability to decode news stories 113–115

abrasive, humor as 100

Absolut Vodka 136

acceptance of proposals 181–182, 185, 186, 187

accountability 86, 93, 94

action, level of 33–36

activism: activist–business engagement xxvii, 42–55; CCSMs xxvii, 29–41; use of humor in 44–45

adaptive humor 9

Adorno, T. 3

advertising 127; categorization of adverts 134–135; controversial humor in xxix, 132–145; Foody xxix, 117–131; humor in 134–136; newsjacking xxviii–xxix, 111–116; TV adverts recast on YouTube xxviii, 59–80; typology of humor for content marketing xxviii, 59–80

Advertising Standards Authority (ASA) 138

affiliative humor 8–10, 150–152, 153, 162–163

affirmation 33–34

aggressive humor 8–10, 150–152, 162–163; derogatory ...