CHAPTER TWO

GET THEM ON BOARD FAST WITH THE RIGHT MESSAGES

Truth in advertising! Don't tell me I'm going to be making strategy on the beach with beautiful men, while I sip a glass of wine, connected to the office remotely—while you give me tons of stock options ... unless you are planning to make that happen. Tell me the real [situation] so I can decide if I want to be part of your thing.

Gen Yer

Today's talent wars are different from those of the past. Managers today are savvy enough to know that hiring one very good person is better than hiring three or four mediocre people. When the labor pool is tight, that means competing with other employers to attract the very best applicants. The winners in this talent war attract enough candidates that ...

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