CHAPTER 11
Marketing
CHAPTER AT A GLANCE
Introduction
In marketing, businesses create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large. It involves understanding consumer needs, developing products/services, setting prices, promoting through various channels, and ensuring product availability. Marketing strategies encompass market research, segmentation, targeting, and positioning to meet customer demands effectively. It aims to build strong customer relationships, drive sales, and achieve organizational goals by adapting to changing market dynamics and consumer preferences.
Features of Marketing
- Customer Orientation: Marketing revolves around understanding, anticipating, and ...
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