OKRs for All

CHAPTER 13Company OKRs

With the framework for how to build and structure your OKRs, you can begin drafting your own and cascading them throughout your department. You're almost ready to move into Part III of this book, which is focused on creating the right rhythms and processes to enable OKRs to drive your business forward.

But before we do that, I thought it would be helpful to share examples my team has seen. In this section, you'll find dozens of OKRs to inspire your own writing process. Let's start with company OKRs, and move into department‐specific considerations, benefits, challenges, and examples.

What Are Good Company OKRs?

As you set up your company OKRs, it's great to build them around initiatives such as:

• Hiring and employee growth initiatives
• Marketing lead and pipeline contribution
• Marketing‐led initiatives such as rebranding, events, or design
• Sales revenue targets and market expansion
• Product‐led initiatives such as new versions, updates, or features
• Service initiatives such as support request metrics, handling time, or improved efficiency

Annual Company‐Level OKR Examples

Objective: Expand into the Latin American market.

Key Results:

• Capture 15% of LATAM market share from our competitors.
• Hire and train four bilingual sales executives by February 10^th.
• Launch Spanish‐language MVP version of product with top five requested features.

Key Initiative:

• Campaign targeting key personas in Latin American countries.

Objective: Achieve record revenue while ...