2......................................BUILD YOUR STORY

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ONE PERFECT PITCH: THE METHOD

As you know from crafting your own stories in the previous chapter, your job is to draw in your audience—to make its members care. In Silicon Valley, this is what entrepreneurs work hard to do day in and day out. Silicon Valley is one of the most competitive playing fields for anyone who is looking to start a business, drawing engineers, marketers, and other curious minds from all over the world who seek funding and customers. So how do you set yourself apart?

After years of working with a range of startup founders and entrepreneurs, I created an approach that would work for anyone who had a business idea or a product to ...

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