INDEX
A
About page, 155–156
Abrahams, Matt, 163
Accredited transfer, 144
Action, call to, 94–95
Action-result perspective, 80
Airbnb, 63–64
Arm crossing, 197
The ask, 53–54, 94–95, 109, 124–126, 167
Audience
attention of, 56–64
authenticity and, 43–46
breaking news for, 57–58
common ground with, 54–55
confidence and, 172–175
creativity and, 64
demonstrations for, 75–78
entrepreneurs and, 62
life situations of, 63–64
problem solving for, 60–64
questions of, 206
real-world examples for, 80–81
research about, 175–180
speaking clearly to, 164
stories appeal to, 22 ...
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