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One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself by Marie Perruchet

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CONCLUSION

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An executive at a well-known Bay Area semiconductor firm once told me that he and his team had come to expect boring and uninspired presentations from their CEO. As a storytelling expert, I immediately wanted to change that. Nothing is more rewarding than transforming an apathetic presenter into a gifted storyteller: bringing clarity to a message; sharing the passion I sense within an entrepreneur and doing what it takes to enhance it; brainstorming about the value of a product and weaving it into a story no one has ever heard before; and creating stories that travel the world and get to the heart of the matter.

Most of the entrepreneurs I worked with didn’t realize that they had something amazing ...

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