Chapter 1. Introduction

At some level, design can be seen as a method of using creativity to impose tyranny on the world. Not tyranny in its classical sense, but rather tyranny on a much more modest, much more personal scale.

In the progression from problem to idea to solution, the designer may describe what she does in commercial terms (business requirements, technological limitations) or artistic terms (aesthetics, usability, human factors). Regardless, the most successful designs can be reduced to an essential intention: to create order out of disorder.

What kind of order? Why of course, the kind that reflects the designer’s view of the world as she feels it should be. Her choices can be understood as an expression of her particular ideas ...

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