October 2013
Beginner
224 pages
3h 31m
English
Overview
Web designers are no longer just web designers. To create a
successful web product that’s as large as Etsy, Facebook,
Twitter, or Pinterest–or even as small as a tiny
app–you need to know more than just HTML and CSS. You need to
understand how to create meaningful online experiences so that
users want to come back again and again.
In other words, you have to stop thinking like a web designer or a
visual designer or a UX designer or an interaction designer and
start thinking like a product designer.
In this breakthrough introduction to modern product design, Etsy
Creative Director Randy Hunt explains the skills, processes, types
of tools, and recommended workflows for creating world-class web
products. After reading this book, you’ll have a complete
understanding of what product design really is and you’ll be
equipped with the best practices necessary for building your own
successful online products.
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