Chapter 5
Alliance’s clutter: a product elimination program
As the new head of Alliance Stores, Jim Phelps often said ‘No’ to the offers and ‘great ideas’ that unspooled daily across his office.
On his desk, and facing the visitor, was a little sign:
Strategy is what you say NO to.
The first decisions in implementing a strategy usually concern what we want to create or enhance, and then only, sometime later, what we have to restrict or extinguish. But it is possible to start a strategy from the other end – with what you want to restrict or stop. In the Toilet Program, we focus exclusively on these. Thinking up something ...
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