October 2015
Beginner to intermediate
350 pages
5h 15m
English
book
Outside-In Marketing: Using Big Data to Guide your Content Marketing
by James Mathewson, Mike Moran
Content preview from Outside-In Marketing: Using Big Data to Guide your Content MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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4. Infrastructure Transformation: Targeted Content
It was one of those moments when each member of the team started turning from side to side to see what each other team member thought—almost as though a tennis match had broken out right in front of them.
Apparently it was a difficult question: “Why are IT people, rather than marketers, responsible for your website search engine?”
You probably know what website search is: It’s the little box in the upper-right corner of your site where your visitors type in words that they think will help them find pages on your site. This client had just finished explaining that the reason that their website search was awful is that it was owned by the IT team. So, the obvious next question was “Why?”
And, honestly, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.