October 2015
Beginner to intermediate
350 pages
5h 15m
English
book
Outside-In Marketing: Using Big Data to Guide your Content Marketing
by James Mathewson, Mike Moran
Content preview from Outside-In Marketing: Using Big Data to Guide your Content MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Acknowledgments
First and foremost, I would like to thank my family, especially my wife, Beth Mathewson, and my son, John Mathewson, who endured countless hours of my absence from family events for the sake of this book. Your love and support have been essential to finishing it.
I also want to thank my co-author Mike Moran, who helped in too many ways to count. Most of all, Mike’s steady hand and calm leadership helped guide the whole creative process in a fruitful way.
I want to thank my management chain at IBM®, especially Jon Iwata, John Gallagher, Kevin Eagan, Robert Schwartz, and Rudy Chang. Creativity can’t be scheduled. Rudy in particular has given me the space to let it flow when needed.
I want to thank the management chain that approved ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.