October 2015
Beginner to intermediate
350 pages
5h 15m
English
book
Outside-In Marketing: Using Big Data to Guide your Content Marketing
by James Mathewson, Mike Moran
Content preview from Outside-In Marketing: Using Big Data to Guide your Content MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Authors
James Mathewson has 20 years of experience in writing, editing, and publishing effective web content. As the distinguished technical marketer for search at IBM, he currently leads four missions within IBM Marketing: search marketing, content strategy, video marketing optimization, and marketing taxonomy innovation. These related missions come together in the tools and education he designs to scale content marketing across the largest B2B enterprise in the world.
James is also a prolific author. As lead author of Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content (IBM Press, 2010) (with co-authors Frank Donatone and Cynthia Fishel), he helped pioneer a new way of thinking about search marketing. Rather ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.