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Outside-In Marketing: Using Big Data to Guide your Content Marketing
book

Outside-In Marketing: Using Big Data to Guide your Content Marketing

by James Mathewson, Mike Moran
October 2015
Beginner to intermediate
350 pages
5h 15m
English
IBM Press
Content preview from Outside-In Marketing: Using Big Data to Guide your Content Marketing

The authors and publisher have taken care in the preparation of this book, but make no expressed or implied warranty of any kind and assume no responsibility for errors or omissions. No liability is assumed for incidental or consequential damages in connection with or arising out of the use of the information or programs contained herein.

© Copyright 2016 by International Business Machines Corporation. All rights reserved.

Note to U.S. Government Users: Documentation related to restricted right. Use, duplication, or disclosure is subject to restrictions set forth in GSA ADP Schedule Contract with IBM Corporation.

IBM Press Program Managers: Steven M. Stansel, Natalie Troia

Cover design: IBM Corporation

Executive Editor: Brett BartowAcquisitions ...

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Publisher Resources

ISBN: 9780133375572Purchase book