17.1 Deciding who decides: Decision-making frameworks17.2 Deciding what to do: OKRs, rocks, and pebbles17.2.1 Rocks and pebbles17.2.2 OKRs17.2.3 Priorities, priorities17.3 Deciding what to drop: Opportunity cost17.4 Deciding what’s enough: Good, better, best17.5 Deciding what to believe: Being data-driven17.6 Deciding together: How to negotiate17.7 Further reading17.8 Action items