CHAPTER 4

Image

What happened to Sean and his team in Chapter 2 is not rocket science, nor is it unique. Turning a business around usually requires good leadership, focus, direction, persistence, planning, and a lot of hard work. What is unique in this situation is how Sean and his team went about doing the work.

There are three simple principles at work that can ensure that pictures support any business strategy as it emerges, regardless of the models or approaches used to create the strategy. Pictures combined with these principles can simplify, clarify, and help prioritize direction, action, and possibilities in less time for less money, with incredible ...

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