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Chapter 1: Understanding Pinterest
What Is Pinterest?
The History of Pinterest
Pinterest’s Quietly Explosive Growth
How Pinterest Makes Money
Pinterest’s Long-Term Potential
Chapter 2: Who Uses Pinterest for Marketing and Why?
Why Are Companies Using Pinterest?
What Types of Companies Can Benefit from Using Pinterest?
Chapter 3: What Makes Pinterest Valuable?
Pinterest Plays Off the Impact of Imagery
Pinterest Has a Low Barrier to Entry
Pinterest Provides an Outlet for Content Curators
Pinterest Offers Content Segmentation to Users
Pinterest Serves as a Gateway Rather Than a Destination
Pinterest Puts All Users on an Equal Playing Field
Chapter 4: Week 1—Set Up a Pinterest Account
Monday: Create an Account
Tuesday: Understand ...