Introduction

Despite quietly growing an audience of middle-American moms and crafters for several years prior, Pinterest first exploded onto the national scene in late 2011. That’s when marketers and site owners first started noticing impressive amounts of traffic streaming into their sites from this little-known social channel. Before long, site owners were clamoring for a better understanding of “this thing called Pinterest” and the media was buzzing about social media’s newest darling. As press mentions grew, more users streamed into the site and traffic referrals continued to climb.

With more than 25 million active users, Pinterest has fast become a major player in the world of social media, ranking as the third most popular social network ...

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