PopUp Republic

Creating a Concept vs. Creating a Concept That Sells

The worst possible situation for any business owner is if you build it and no one comes. As I mentioned earlier, everyone has some unique skill, hobby, or interest, but how do you know whether that can translate into an idea that can make you money? There is an old Friends episode where character Joey Tribbiani finds his “identical hand twin” and concocts a plan to quit his job and hit the road as a hand model. That is an example of what not to do. If you are a maker—someone who prints jewelry from a 3D printer, or a photographer, or a designer or ceramic artist—customers would generally have interest in what you’re creating. If you are a baker and want to teach a class, as long as it’s something that would interest the public, then you have a good shot at making money from it.

Pop-ups provide an incredible opportunity for individuals to create alternative sources of income at a reasonable cost. Opportunities are limitless when it comes to what customers respond to and what can generate significant revenues.

Being able to identify what types of products customers respond to is the key to any successful business, and tailoring your pop-up to meet demand is also critical. As long as you have a plan and can execute it, you will have pop-up success.

For those who know that they want to try their hand at launching a pop-up, but are struggling to find an idea of what to sell or what type of service to provide, we’ll make it a little ...