PopUp Republic

Customers

The single biggest indicator of how a pop-up is doing is the number of customers who attend. If it’s a 30- to 90-day pop-up (or longer), it is more difficult to entice customers to come than if your pop-up takes place over a weekend or even on a single day. With proper promotion, a short-term pop-up can generate significant foot traffic and attract customers without the need for any other enticements or incentives. A longer term pop-up requires more careful planning and, depending on the type, could provide a great opportunity to incorporate your pop-up with other brands or businesses in the community.

Once your pop-up is open, no matter its duration, there are several characteristics that will make a difference:

• Smile: Everyone is attracted to a smile. No matter what is going on in your personal life, you have to leave all that behind and make sure it appears as though you are having the greatest day ever.
• Customer service: Think about the worst customer service experience you have had. We’ve all had them. Vow to do the opposite of that on a daily basis.
• Confidence: It can lure customers. If you show that you know more about your product(s) than anyone, can provide interesting anecdotes about them, or describe, in detail, how they’re made, that’s interesting and something that will create a refined experience.
• Passion: It is so easy to tell whether or not someone cares about his or her products. Facial expressions, body language, even personality, are all indicators ...