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PR im Social Web , 3rd Edition
book

PR im Social Web , 3rd Edition

by Marie-Christine Schindler, Tapio Liller
July 2014
Beginner to intermediate
472 pages
13h 22m
German
O'Reilly Verlag
Content preview from PR im Social Web , 3rd Edition

Anhang D. Glossar

A

API Application Programming Interface

API steht für Application Programming Interface oder deutsch Programmierschnittstelle. Eine API definiert, wie Daten von einer Software an eine andere übergeben werden. APIs befreien gewissermaßen Daten aus ihrer Quelle und machen sie für andere Anwendungen nutzbar. Twitter zum Beispiel verdankt seinen Erfolg unter anderem der Bereitstellung einer API, die eine Fülle Zusatztools möglich macht.

Astroturfing

Als Astroturfing bezeichnet man gewöhnlich Kampagnen aus der Politik, der PR oder der Werbung, die den Anschein einer so genannten »Graswurzelbewegung« (engl. »grassroots movement«) erwecken, um die eigenen Botschaften zu verbreiten. Daher auch der Name: Astroturf ist ein amerikanischer Kunstrasenhersteller. ...

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Publisher Resources

ISBN: 9783955616298Purchase book