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PR im Social Web , 3rd Edition
book

PR im Social Web , 3rd Edition

by Marie-Christine Schindler, Tapio Liller
July 2014
Beginner to intermediate
472 pages
13h 22m
German
O'Reilly Verlag
Content preview from PR im Social Web , 3rd Edition

Kapitel 3. Medienarbeit und Blogger Relations

diesem Kapitel:

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Alte und neue Gesprächspartner

Das Social Web stellt nicht nur die Beziehung zwischen Unternehmen und ihren Bezugsgruppen auf eine neue Grundlage, sondern auch jene zwischen Unternehmen bzw. PR-Schaffenden und Journalisten. Schließlich wirkt sich die Verbreitung von Social Media auch auf den Arbeitsalltag in ...

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Publisher Resources

ISBN: 9783955616298Purchase book