July 2014
Beginner to intermediate
472 pages
13h 22m
German
Content preview from PR im Social Web , 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Vorwort von Professor Thomas Pleil
Die Kommunikation von Unternehmen, Nonprofit-Organisationen und öffentlichen Institutionen befindet sich im Umbruch. Ausgelöst wird dieser vor allem durch zwei Entwicklungen: Auf der einen Seite verändert sich die Medienlandschaft. Während Tageszeitungen, Printmagazine und Fachzeitschriften heftig um Leser aller Generationen kämpfen müssen und jüngere Menschen ihren Fernsehkonsum reduzieren, verbringen die Menschen immer mehr Zeit im Internet, das allmählich zum Leitmedium wird. Doch es wäre zu kurz gegriffen, nur einen Wandel in der Mediennutzung und damit Probleme in den traditionellen Geschäftsmodellen der Verleger zu konstatieren.
Denn die Veränderungen am Medienmarkt gehen einher mit Veränderungen des öffentlichen ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.