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Practical Web Analytics for User Experience by Michael Beasley

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Index

Note: Page numbers followed by “f”, “t” and “b” refers to figures, tables and boxes, respectively.

A

AND statement, 145
A/B testing, 201
designing one or more alternatives, 202–203
determining a metric for judging improvement, 202
estimating length of test, 205
monitoring and “winning”, 205–207
multivariate testing, 205b
organizational challenges, 203b
peak optimization, 207b
selecting a page for improvement, 201–202
tools, 203–205
tracking code, 203
Abandonment rate, of goal, 54–55
Absolute Change, 39
Accounts and profiles, 29–30
Accuracy, 28
Action field, 194
Additional conversions, 222–223
Advanced Segments, 142–145
AJAX, 25–26
“All Pages” report, 38f,106f
“All Traffic” report, 135
Analysis, goal of, 16–17
Analytics data, monitoring, ...

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