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Predictive Analytics and Data Mining by Bala Deshpande, Vijay Kotu

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Chapter 1

Introduction

Abstract

Predictive analytics and data mining have been growing in popularity in recent years. In the introduction we define the terms “data mining” and “predictive analytics” and their taxonomy. This chapter covers the motivation for and need of data mining, introduces key algorithms, and presents a roadmap for rest of the book.

Keywords

Data mining; predictive analytics; descriptive analytics; taxonomy; classification; regression; association; clustering; anomaly; RapidMiner; roadmap
Predictive analytics is an area that has been growing in popularity in recent years. However, data mining, of which predictive analytics is a subset, has already reached a steady state in its popularity. In spite of this recent growth and popularity, ...

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