O'Reilly logo

Predictive Analytics and Data Mining by Bala Deshpande, Vijay Kotu

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Comparison of Data Mining Algorithms

Classification: Predicting a Categorical Target Variable

AlgorithmDescriptionModelInputOutputProsConsUse Cases
Decision TreesPartitions the data into smaller subsets where each subset contains (mostly) responses of one class (either “yes” or “no”)A set of rules to partition a data set based on the values of the different predictors.No restrictions on variable type for predictors.The label cannot be numeric. It must be categorical.Intuitive to explain to nontechnical business users. Normalizing predictors is not necessary.Tends to overfit the data. Small changes in input data can yield substantially different trees. Selecting the right parameters can be challenging.Marketing segmentation, fraud detection.
Rule ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required