In This Chapter
Applying visualization to the predictive analytics lifecycle
Evaluating data visualization
Using visualization on different predictive analytics models
Visualization is an art. In predictive analytics, it’s the art of being able to analyze and tell a story from your data and analytical results. The story may not only be about the present or the past, but also about the future.
Quick, easy-to-generate visualizations would enhance the decision-making process, making it faster and more effective. Data visualization would also provide executives with a basis for asking better and smarter questions about the organization.
This chapter zooms in on the importance, benefits, and complexities of data visualization. You become familiar with four criteria you can use to evaluate a visualization of analytical results. You’re also introduced to the different types of visualizations that you can deploy for different types of prediction models.