Appendix CPrediction People—Cast of “Characters”

  • Founder of the Predictive Analytics World conference series.
  • Executive editor of The Predictive Analytics Times.
  • Instructor of the online, on-demand training workshop Predictive Analytics Applied (
  • Former computer science professor at Columbia University.
  • For more information, see About the Author.

Invested his entire life savings into his own predictive stock market trading system (see Chapter 1).

  • CEO and founder, Elder Research, Inc.
  • Founding conference chair of Predictive Analytics World for Government, and a frequent keynote speaker at other Predictive Analytics World events.
  • Coauthor, Handbook of Statistical Analysis and Data Mining Applications.
  • Adjunct professor at the University of Virginia.

Led a staff-retention project that earmarks each of Hewlett-Packard's almost 350,000 worldwide employees according to “Flight Risk,” the expected chance they will quit their jobs (see Chapter 2).

  • Analytics practitioners at Hewlett-Packard.
  • Backgrounds in statistics and economics.

Led a marketing project at Target that predicts customer pregnancy (see Chapter 2).

  • Analytics manager at Target.
  • Previously a lead consumer analyst at Hallmark Cards.
  • Master's degrees in statistics and economics.
  • View his original newsbreaking presentation on pregnancy prediction:

Led the ...

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